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Enterprise·December 2025

Creating a Multi-Brand Engagement Hub Using Salesforce Experience Cloud

Multi-brand engagement hub on Experience Cloud with unified identity and content management.

Multi-brand
Single platform
Unified
Identity + analytics
Creating a Multi-Brand Engagement Hub Using Salesforce Experience Cloud
Challenge

The problem

Each brand was operating its own siloed portal, with duplicated identity, content, and analytics — driving cost up and consistency down.

Approach

How we engineered it

  • 1Built a unified Salesforce Experience Cloud platform supporting multiple brand frontends
  • 2Engineered the identity, consent, and content models to be brand-aware but platform-shared
  • 3Embedded analytics across the unified surface
  • 4Migrated each brand portal in increments with no user disruption
Outcomes

What shipped

Measured outcomes from the program — not promises.

Multi-brand
Single platform
Unified
Identity + analytics
Technology

What we built it on

Salesforce Experience CloudMuleSoft
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